Although there is a lot of debate about how game design is growing and maturing, the business side of games is becoming increasingly sophisticated.

A recent article by Kimberly Chulis has identified a lot of the analytics that are being drawn from video game behaviour. Although this is mostly focused on monetization and marketing I think there are a lot of areas that are still open to further exploration, in fact I think there is a lot that hasn’t been examined yet.

Big data analytics for video, mobile, and social game monetization.